Streamline Your Business: Sync Up! Without technology, many small businesses simply would not be able to compete with the giant conglomerates and chains. Anyone who is a small business owner is well aware of this fact, so they have taken great lengths to gather the resources they need to compete. Those of you who have worked with technology for awhile now have probably learned one important thing: it isn’t enough to have quality systems in place; they must complement each other well to be effective. Simply buying systems and using them individually is inefficient, which slows down your employees. Your sales team especially has to receive a smooth information flow. Many salespeople use spreadsheets to manage and deliver on sales. How easy is it for your entire sales team to see every spreadsheet? Without cloud-based connectors, the answer is probably, “it is extremely difficult, time-consuming, and inefficient. As you know, in sales, every minute counts; you must have real-time file sharing. So what should you do? Well to start, your goal should be to find tightly coupled applications that can work smoothly together. By doing this, you’ll find that it is almost like using one application rather than many.
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The results of such a strategy are tremendous. You’ll boost sales and productivity, better manage leads and customer communication, and run more effective advertising campaigns. In short, despite being a little guy, you’ll perform like one of those giant corporations I mentioned earlier.
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Best of all, working with systems that like each other makes accounting a piece of cake. This is a huge deal, giving you insight on trends and allowing you make accurate forecasts for the future. A business looking to the future is bound to do well. To this point, I have talked about the importance of internal communication and how it can improve your company. Now, I want to discuss how these paired applications can be used to better communicate with your customers. As we all know, many people get involved on social media platforms, and businesses are always seeking new ways to profit off the conversation. You can do this too; even as a small business, it’s important to take the trends you’ve noticed in your sales and accounting and find parallel trends on social media. I hope you can see that connected systems are the best way to compete in today’s marketplace. You might imagine that these coupled systems are hard to track down, but they are actually quite common online. It is so important to work with the best provider you can; you should never settle for anything but the best. Make some calls; talk with the experts, and you will find a provider who can meet all of your requirements.